Date: February 11, 2021
Customer service, and exceptional customer service at that, is no longer appreciated; it’s expected. As such, brands are needing to go that little bit farther to really ‘wow’ their customers. Here are our top 5 customer service ideas to wow your customer…
1. Follow up
One of the best ways to really wow your customer is to ensure that you follow up. And by this we don’t mean those times when it’s absolutely expected that you follow up (such as a promise to call the customer back with an update), we mean when the customer least expects it.
This could be in the form of a handwritten thank you note, thanking the customer for their much appreciated support and custom. For other businesses, this may be just to check in, to garner genuine feedback and to offer any further support.
Just as long as you make sure you’re adhering to all the relevant data and security processes, these small gestures can go a long way.
2. Provide more than expected
Another great way to wow your customer is to give them more than they were expecting.
Whether it’s a small token gift along with their order, aesthetically pleasing packaging, or a money off voucher in their email inbox for their birthday, your customer will be wowed- and in turn, they’ll be far more likely to share positive feedback and advocate for your brand.
3. Make their life easier
Making life that little bit easier for your customer is powerful.
Integrated applications across multiple devices, tracking information, important date reminders, easy access to both self service and human help when required- all these are just some of the fantastic ways to make your customer’s life that little bit easier and encourage them to stick with your brand. After all, who doesn’t want to save time?
You probably didn’t expect to see this one on the list. It’s true that upselling can be an important way to really ‘wow’ your customer, but there is a caveat to this: it needs to be with a view to improve their experience and the service they receive, not just as ‘another’ sales pitch.
One example of this would be a garage- if a customer buys a vehicle in October, then you know when their MOT will be due. Getting in touch with them the following September to remind them that it’s due is a genuinely helpful reminder. It also gives you the opportunity to reach out and find out how the customer has been getting on with their new vehicle and offer any genuine advice they may need, but it also allows you to let them know what services you are able to offer.
5. Show them how much you care
Corporate social responsibility is a big deal to today’s socially connected and self-aware customer when looking for the right brand to spend their hard-earned cash with.
Show your customers how much you care by showcasing your company’s values with support for charitable organisations and good causes. Customers that align with your values will be more likely to stick around and remain loyal to the brand.
If you’re looking to wow your customers, simply get in touch to find out how we can help.